About

Intro

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A versatile designer with over 10 years of experience in the industry, available for freelance and contracted projects. I specialise in brand identity and product design projects primarily, and strive to help brands discover their voice and identity.

Agency experience

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Eight years at a small, fast growing agency gave me room to develop across a lot of disciplines. As a senior designer, my focus shifted increasingly towards user experience and user journeys as the agency more than doubled in size. Their websites, social campaigns and creative work are built on insights, data and the storytelling that sets each client apart, and everything I did there centred on the user's needs and goals.

For two years I led a team of 3-4 designers, holding the standard and attention to detail before work went to the client, while helping the team grow their own skills. I also worked with project management on timelines and priorities across the team to hit tight deadlines.

Product design

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Over three years experience in a fast-paced start up environment as a Senior Product Designer. This experience honed my expertise in user-centred and ethical design principles, to create experienced that delight and keep customers coming back.

Brand identity and graphic design

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Alongside product and UX work, I have a strong grounding in branding and graphic design. I can take a client from early questions about who they are and how they want to be seen through to a finished identity: logo, typography, colour, tone and the guidelines that keep it consistent once it's in other people's hands. See the Present Tense case study for an example.