Westover School
Creative campaign | Website design
Westover School is a leading independent college-prep school for girls. Located in Middlebury, CT.
Confident & Connected
Westover pride themselves on being an inclusive community where every member is connected to one another. The phrase ‘Confident & Connected’ resonates with all members of the community.
The resulting concept visualises the many members of Westover’s inclusive community such as; students, staff, alumni and more as an almost infinite cluster of images which — when zoomed out to show the whole piece, make up the face of Westover. This shows how all of the community are linked into the greater whole and showcases the unique opportunities available.
Homepage concept
For the website, the mosaic grid becomes an interactive web as you dive into it and unearth more of the story to find out what makes this school so Confident & Connected.
Before designing the high fidelity homepage, I analysed the brand messages, user goals and analytics data of the current site to identify an engaging flow and most effective content for the experience.
› Wireframe flow prototype
› Homepage design prototype
› Homepage alternative design prototype
“We can't thank you enough for all of your hard work, and we truly loved all of the concepts and how much you keyed in on Westover's brand!”
Mary Albl — Associate Director of Advancement Communications at Westover
Creative experiences
Further ideas pitched to push the creative concept beyond the web experience.
Aside from the website and creative imagery, there are many ways this concept can be brought to life in the digital and physical realm. A few examples are shown below.
Connections Book
A newly accepted girl would receive a beautifully branded acceptance pack with a Westover connections book where she would be encouraged to add contact details, images and notes from people she meets at the school. This would act as an address book for her time at the school and build up more connections over time.
Instagram Content
An Instagram account devoted to incredible Westover girls. Each 3x3 grid of photos could contain a part of the image of the girl’s face, but would also be a carousel of images. When a user taps on the individual post to see the carousel, it shows a specific connection or facet of their time at Westover and how they connect to the community.
Personalised Prospectus
A printed prospectus is mailed out to a prospective family who has visited the school. The prospectus is made with transparent pages that when closed, make the image of Westover girl. Each page would have an image printed on it and some information relating to it. Following a short survey taken by the family at the school, Westover can then send out a personalised package with a specific prospectus which relates to the child’s interests.
Westover Buddy
Prospective students could be paired up with a current student or alumni, based on their likes and interests discovered on the school tour. Their buddy’s photo could then be handed to them as they leave with their information written on the back so they can connect them after.