British School Manila
Website design | Creative campaign | Graphic design
One of the top independent schools in the Philippines needed a new online presence and image to reflect their unique offering to the community.
Key brand messages and the prospective market’s needs were identified through focus groups, analytical data and stakeholder insights before exploring a creative narrative that would set them apart from their competitors.
The Concept
We needed to showcase the wide variety of people and opportunities at BSM to capture the essence of the school.
› Homepage landing screen
We formed the strapline ‘1000 Reasons You Belong’ and created an engaging web experience. The user would scroll through the many reasons to belong at BSM and find one that resonates with them.
› Live homepage demo
› Live content page scroll-through
Strategy
We created a content strategy and social media campaign to support the creative message. This ran through the website and across other touch-points.
Marketing Campaign
› Large format marketing poster
The campaign was designed to be rolled out across Instagram, LinkedIn, Twitter and large scale print to reach a new market and solidify their status among the existing one.
› Instagram carousel campaign
“Working with your whole team has been a pleasure but a highlight, Jack, has been working with you. A true listener, you really worked hard to understand us as a client and deliver a unique design that has blown our community away.”
Mark Cowlin — Comms, Marketing & PR Manager at British School Manila
“I’m half expecting you to run away with Mark Cowlin and start a new life together.”
Harrison — Social Media Consultant at Interactive Schools